10% discount* on online retailer insurance for ChannelX subscribers

Specialist public liability, cyber insurance and more from Markel Direct.

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  • Fast, easy online quote in 90 seconds

  • 24hr legal helpline and legal document hub

  • Instant documents and proof of insurance

ChannelX have partnered with Markel Direct, a specialist insurer of small businesses, to offer a 10% discount* on online retailer insurance to ChannelX subscribers with code CX10.

Markel Direct’s specialist online retailer insurance is designed to protect you against the unforeseen – from your stock being damaged or stolen, to a customer being injured by one of your products. 

Even though your business is on the web, it is just as real as a bricks and mortar store. This means there are still risks you have to protect yourself against. Without the right cover, your finances could be under threat if the unexpected happens. 

Why insure with Markel Direct?

10% discount* for ChannelX subscribers

ChannelX subscribers can enjoy a 10% discount* on online retailer insurance from Markel Direct, including public liability, cyber insurance and more with code CX10.

Fast, easy online quote

Markel Direct's hassle-free website offers instant cover online, from £5 a month**, in a matter of minutes.

Be protected by an award-winning insurer

Markel Direct are an award-winning insurer with over 35,000 customers in the UK and are rated 4.7 out of 5 from 3,000+ Feefo customer reviews.

Instant documents

Policy documents are emailed instantly when you arrange cover, so you can prove you are insured straight away.

No hidden fees or cancellation charges

There are no hidden administration charges to make a change to your policy or cancel mid-term.

 

*Discount terms and conditions

The 10% discount will be applied to the net policy premium before insurance premium tax is applied. All quotations provided will be subject to meeting underwriting and claims criteria acceptance. All cover will be subject to full policy terms and conditions which are available here. The discount is available from the 1st July 2025 until 1st July 2026. Offer can be withdrawn at any time. Minimum premium applies.

**Price based on an online retailer requiring £50,000 of cyber and data risks insurance cover.

Why do e-commerce businesses need insurance? 

Whether you are a sole trader with a turnover of £1,000 a month or a company of 15 turning over £1m, running a retail business involves certain risks. What if there is a break-in, fire, or flood that results in your stock being damaged or stolen? Would you be able to afford to replace the affected items yourself? Or perhaps a product you sell causes a customer to be injured or become sick, and this triggers an expensive compensation claim. In a case like this, could your finances cope with the legal fees and damages owed?

There are many other potential problems that could put financial strain on your business too. From supply chain issues or technical failures that prevent you from processing or fulfilling orders to cyber-attacks that compromise customer data, you need to be ready for anything. By choosing online retailers’ insurance from Markel Direct, you will have the right financial protection, so you are not left out of pocket if something goes wrong.

Customer reviews

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Rated 4.8 stars from 351 customer reviews at Google

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Cover starting at £5 a month

Tailor your online retailer insurance in minutes with these covers

  • Product liability insurance for online retailers

    Product liability insurance protects you if a product you sell harms someone - injures them or makes them sick - or damages their property. As your business is based on selling products, this cover is often considered essential.

    Example of a claim:

    A customer has bought some organic skincare products from your website, and it has made them very ill. They bring a claim against you for damages. Your legal costs can be covered, plus any compensation you are liable for.

  • Public liability insurance for online retailers

    Public liability insurance ensures that you’re protected against claims made by members of the general public who have sustained an injury, become unwell or had their property damaged as a result of your business. You can choose from £1 million to £5 million worth of cover.

    Example of a claim:

    A supplier trips over a loose cable while attending a meeting at your office. They go on to make a personal injury claim, seeking compensation. Public liability insurance provides protection for this, plus any legal fees.

  • Professional indemnity insurance

    If you provide professional services for a fee, such as designs or advice, as part of your business, you may benefit from taking out professional indemnity insurance. This covers compensation and legal costs associated with claims of professional negligence made by third parties.

    Example of a claim: You are designing and making a wedding dress for a client and make a mistake with the measurements. The dress doesn’t fit and can’t be fixed without changing the design of the dress. The client wants their money back and compensation.

  • Employers' liability insurance

    If you have employees working for you, you are legally required to have employers’ liability insurance in place of at least £5 million. This ensures your business is covered for any compensation claims made against you by your employees if they become injured or ill while carrying out their job.

    Example of a claim:

    While picking orders for dispatch, an employee drops a heavy box of stock on their foot. They make a claim for compensation for the injury and lost earnings.

  • Property damage insurance

    Property damage insurance - also known as office and business equipment insurance - provides financial cover for costs involved with the replacement or repair of your business premises and its contents. This insurance provides cover for accidental loss or damage caused by fires, theft, and floods. Our property damage policies can include portable equipment too.

    Example of a claim:

    There’s a burglary at your premises, all your stock is stolen, as well as computer equipment. Everything will be replaced quickly and easily without you having to worry about the cost.

     

  • Legal expenses insurance

    Available up to a value of £100,000 legal expenses insurance helps to cover the costs of legal disputes. This can include the costs associated with personal injury and debt recovery claims.

    Example of a claim:

    One of your suppliers sends you a batch of stock that you believe is sub-standard, they disagree, and you get into a lengthy contract dispute. Fortunately, your legal fees are covered

  • Cyber insurance

    As an online retailer who sells their products online, you might benefit from cyber insurance. This type of cover protects you in the event of a data breach and can help provide financial help towards informing customers, loss of profits and restoring data.

    Example of a claim:

    You are a victim of a targeted cyber-attack that shuts down your website and holds your customer data to ransom. Cyber insurance can help you meet the ransom demands and get everything back up and running.

  • Occupational person accident insurance

    Occupational personal accident insurance protects you if you’re unable to continue to work as a result of an injury you suffered doing your job. Depending on the type of injury sustained, this cover provides weekly payments or one lump sum.

    Example of a claim:

    While climbing a ladder in the stock room, you fall and badly hurt your back. A weekly payment during your recovery would help to ease the financial burden while you are unable to work.

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Frequently asked questions

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Cover starting at £5 a month

Frequently asked questions

  • What insurance do I need for an ecommerce business?

    There are various types of insurance that can protect online businesses, including cyber insurance, product and public liability insurance for online retailers. For a full breakdown of the covers you may need, please see the ‘Do ecommerce businesses need insurance?’ section above.

  • Do I need online shop insurance if I work from home?

    If you run an online shop from home, you will need appropriate online retailer insurance. Even though you don’t work in a commercial premises, you will still face a number of financial risks. For example, you should strongly consider getting public and product liability cover, and if you have any employees, you are legally required to take out employers’ liability insurance. You might need other forms of financial protection too, such as cyber insurance and property damage insurance.

  • Do I need liability insurance to sell online?

    As an online retailer, it is important to make sure you have appropriate public and product liability insurance in place. There is always a level of risk involved in selling products to customers, regardless of whether this is done online or face-to-face. No matter how careful you are, there is a chance that members of the public will suffer injury or property damage because of the products you sell, and without suitable cover in place, you could be left facing significant costs if a claim is made against you.

  • When should I get ecommerce insurance?

    We advise you to get online retailer insurance before you start selling your products to customers. Making sure you have suitable financial protection in place from the outset will minimise the risks to your business.

  • How is Markel regulated?

    Markel is regulated by the Financial Conduct Authority and Prudential Regulation Authority. You can visit the Financial Services Register to find out more.

Insure with Markel and access these specialist services for your charity

24 hour legal helpline 24 hour legal advice helpline

When you insure with Markel, you'll benefit from 24/7 telephone access to a qualified solicitor at no additional cost. Expert legal advice can be costly and it's difficult to know who to turn to for a trustworthy answer. Whether it's a question on health and safety or how to handle a difficult situation, an experienced team of solicitors are on hand day and night to help you with any business-related legal queries. Included as standard with all policies.

Legal hub access Markel Business Hub access

In addition to our 24 hour legal helpline, you'll have access to the Markel Business Hub - an award winning online resource of legal and business guides, templates and content written and created by our team of expert solicitors. Instantly download ready-made policies, procedures and guidance you can use for your group - without paying any expensive legal fees. Included as standard with all policies.

Public relations crisis management service

Public relations disasters can occur at any time and having to deal with the press can be hugely stressful. When there is a risk to your charity as a result of negative press attention, our specialist public relations crisis management firm, The Counsel House, will work with you to help manage allegations of fraud, injury caused to employees or the public, and official investigations into affairs. Included as standard with professional indemnity insurance and trustee liability insurance, cyber and data risks insurance and legal representation and employment disputes insurance.

Cyber response helpline

If you're the victim of a targeted cyber attack, our cyber response helpline provides access to specialist solicitors and information security experts who will give expert legal and technical IT security guidance on the issues arising from cyber and data protection risks. Included as standard with cyber and data risks insurance.

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Cover starting at £5 a month

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