Where to launch: the best UK cities to start a business

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When it comes to starting a business, having a profitable idea and building it is one thing, but where you bring it all together can be just as important. We analysed 46 UK cities across four key metrics: business survival rates, closures, broadband speed, and annual disposable income to uncover where the most promising startup locations are, and where you should potentially rethink starting a business.

So, if you want to set yourself up for business success, where should you consider relocating to? Well, Belfast tops the list with a near-perfect score of 34 out of an overall 40. It scored a perfect 10 on number of business closures, which was calculated based on how many business closures there are per 100 active businesses in the area. This gives an indication of how businesses flourish or otherwise in this area. So, businesses in Belfast are not only getting over the dreaded one-year failure, which 20% of businesses can't do, but they're making it to year five and still trading  scoring an impressive 8.8 on our index. No-one wants their hard work to be for nothing, and longevity of a new business is an important consideration when taking the leap and starting out. Belfast did just as well on the gigabit broadband score with 8.8. As the world becomes even more digitally led, having good connectivity is a must for new businesses and superfast connectivity can give most businesses a crucial edge. And finally, when you start a business, you need to know whether the Gross Disposable Household Income of your customers is growing or in decline as it will impact your success. In this instance, Belfast held steady with a solid score of 6.4. So, it's clear that this city offers the kind of infrastructure and resilience that founders desperately need, all of which come at a far lower cost than in London.

Coming in a close second place and narrowly missing out on top spot is Cambridge, with an overall score of 33.8. This historic city scored highly for business survival and top-notch broadband access. It's not surprising, as its strong academic roots and access to talent from the university makes it a natural launchpad for startups. This was reinforced by the fact that 7.7% of the university alumni have become founders of their own business. Finally, in third place is Exeter. This city boasts the highest 5-year business survival rate on the index and is paired with strong income growth  a great sign of local spending power.

Index - Best cities to start a business

Business Death Score

Business Closure Score

Measures the rate of business closures per 100 active businesses in the area. Lower scores indicate fewer closures and potential economic issues.

5-Year Survival Score

5-Year Survival Score

Shows the share of businesses still operating five years after founding. Higher scores mean stronger business longevity.

Gigabit-Capable Broadband Score

Gigabit-Capable Broadband Score

Indicates percentage of area with gigabit capable broadband, reflecting digital infrastructure quality.

Average Annual GDHI Growth Score

Average annual growth of GDHI score

GDHI is disposable household income. The score reflects average percentage growth over five years. A higher score shows better growth and stronger economies.

RankLocationUK Region5-Year Survival Score5-Year Survival Score5-Year Survival Score5-Year Survival ScoreTotal Score
1 Belfast Northern Ireland 10 8.8 8.8 6.4 34.0
2 Cambridge East Anglia 9.6 9.4 8 6.8 33.8
3 Exeter South West 8.8 10 5.8 8.6 33.2
4 Bristol South West 8 8.4 7.2 9.2 32.8
5 Stockport North West 7.4 9.2 6.4 6.2 29.2
6 Newcastle upon Tyne North East 6.4 8 5.4 8.8 28.6
7 Edinburgh Scotland 8.6 5.2 5.6 9 28.4
8 Wakefield Yorkshire 6.8 7 6.8 7.6 28.2
9 Leicester East Midlands 4.6 5.4 9.6 8.2 27.8
10 Dundee Scotland 7.2 7.8 8.2 4.4 27.6
11 Leeds Yorkshire 6 5 7.6 8.4 27.0
12 Norwich East Anglia 8.4 6.2 5 7.2 26.8
13 York Yorkshire 9.2 9.6 2 4.4 25.2
14 Lincoln East Midlands 8.2 9.8 4.4 2.6 25.0
15 Nottingham East Midlands 7 3 7.4 7 24.4
16 Plymouth South West 5.4 8.6 6.2 4 24.2
17 Kingston upon Hull Yorkshire 1.6 7.4 10 5.2 24.2
18 Lancaster North West 9 8.2 2.8 3.2 23.2
19 Cardiff Wales 2.8 7.2 4.8 8 22.8
20 Portsmouth South East 5.8 3.4 8.8 4.8 22.8
21 Sheffield Yorkshire 4.8 9 5.2 3.4 22.4
22 Blackburn with Darwen North West 3.6 6.4 2.2 10 22.2
23 Wolverhampton West Midlands 1 4 9.4 7.8 22.2
24 Glasgow Scotland 6.6 3.6 6 5.6 21.8
25 Preston North West 5.6 6.8 1.4 7.4 21.2
26 Oxford South East 9.4 7.6 1.2 2.8 21.0
27 Derby East Midlands 5 4.8 9.2 2 21.0
28 Coventry West Midlands 1.4 3.8 9.8 5.8 20.8
29 Middlesbrough North East 1.8 3.2 8.6 6.6 20.2
30 London London 6.2 5.6 3.2 5 20.0
31 Manchester North West 4.2 2.8 2.4 9.4 18.8
32 Aberdeen Scotland 7.6 6 4 1 18.6
33 Gloucester South West 4 4.2 6.4 3.6 18.2
34 Salford North West 3.2 1.4 3.4 9.8 17.8
35 Stoke-on-Trent West Midlands 3.8 4.2 8.4 1.4 17.8
36 Manchester North West 4.2 1.6 2.4 9.4 17.6
37 Stirling Scotland 9.8 4.6 1 1.6 17.0
38 Birmingham West Midlands 2.4 1.2 7 6 16.6
39 Bradford Yorkshire 3.4 6.6 4.2 2.4 16.6
40 Swansea Wales 7.8 2 3 3 15.8
41 Sunderland North East 3 5.8 4.4 1.8 15.0
42 Southampton South East 2.6 2.6 7.6 2.2 15.0
43 Liverpool North West 2 1.8 3.8 5.2 12.8
44 Brighton and Hove South East 5.2 2.2 1.6 3.6 12.6
45 Newport Wales 2.2 1 3.6 4.2 11.0
46 Blackpool North West 1.2 2.4 1.8 1.2 6.6

This article is for information purposes only and should not be solely relied upon when making important personal or business decisions and that the reader should always consult an appropriately qualified professional.

Self-employment in the UK is characterised by both challenges and opportunities and is a dynamic environment for freelancers to navigate. While financial instability, limited access to benefits and rising living costs remain significant hurdles for many, there are plenty of growth opportunities and many Brits have been seizing them.

As a freelancer or self-employed person, working to navigate these challenges, and importantly leverage growth opportunities, it is essential to prioritise risk management and protection in the long run.

But what is public liability insurance?

Public liability insurance and professional indemnity insurance can be crucial safeguards, offering financial protection against unforeseen liabilities and legal claims. Public liability insurance covers businesses against allegations of personal injury and property damage claims made by members of the public. Professional indemnity insurance protects against claims of negligence or errors in professional services.

By investing in comprehensive insurance coverage and adopting strategic initiatives to tackle the challenges identified in this report, freelancers can safeguard their businesses and capitalise on emerging opportunities.

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