6 must follow Twitter accounts for startups
When it comes to starting up a business, experience plays a huge role in choosing the right path for your new venture.
Twitter can be a truly powerful tool for start-ups - not only for getting your brand's name out there and engaging potential clients, but also for gathering knowledge and advice from industry experts, ensuring you're keeping your finger on the pulse at all times. Here is a list of the top handles (the name that follows @) to follow on Twitter for a priceless start-up insight.
Matt Cutts - @mattcutts
Almost every business will be affected by Google, so it's a good idea to follow the head of the search engine giant's spam team himself - Matt Cutts. Based in San Francisco, his tweets are generally about SEO for start-ups as well as the most recently-launched Google products and gadgets.
Steve Strauss - @stevestrauss
If you're a small start-up business, you should definitely be following this man - author of The Small Business Bible. Steve Strauss is constantly tweeting useful advice and tips for start-ups, as well as news on issues such as funding.
Ed Dale - @Ed_Dale
With an unrivalled passion and enthusiasm for businesses, Ed offers valuable ideas but in a highly motivational way. He runs a rapid start-up program called The Thirty Day Challenge, and his tweets let you in on a few secrets of how to really get your business off the ground - in the space of a month.
Michael Arrington - @arrington
Michael is an internet entrepreneur and, while some of his tweets are about the music he is currently listening to, the majority are comments on the tech industry - often giving useful insight into the latest goings-on in the market. He is the founder of TechCrunch, which is also worth following ( @TechCrunch) as it will give you up-to-the-minute articles on events as they happen.
Jason Calacanis - @jason
Founder of the increasingly popular how-to website, Mahalo.com, Jason is a master of entrepreneurship and often gives useful nuggets of information for start-ups. Jason also started a video podcast, entitled 'this week in start-ups' which can be very helpful.
Make a Startup - @makeastartup
While this account isn't set up by an actual entrepreneur, it does provide a range of start-up-specific knowledge. Typical tweets include blog titles such as '3 New Start-up Pitfalls to be Aware of'.