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Copywriter & content writer insurance

Specialist cover for copywriters and content writers from £5 a month*

Feefo 4.8 of 5 rating

*The monthly figure shown is an average equivalent monthly of the annual premium. Higher first payment applies and individual premium may vary. 

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24hr legal advice helpline included

No hidden fees or cancellations

Our copywriter and content writer insurance provides specialist cover, whether you specialise in copy, web content, journalism or technical writing.

Copywriter insurance (sometimes called copywriting insurance) is a package of business insurance covers designed to protect freelancers and content writers against the potential risks they face in their day-to-day work. Whether you write for agencies or direct clients, having appropriate insurance for copywriters in place is a worthwhile.

 

 

Cover at a glance:

  • Tailored and packaged insurances designed for your business
  • Includes professional indemnity, liability, legal expenses and more
  • From £5 a month for consultants and agencies
  • Covers errors in strategy, branding and communications

What is copywriter insurance?

Copywriters’ insurance is an umbrella term for a set of business insurance covers tailored to the needs of professional writers, whether you specialise in copy, web content, journalism, technical writing, or any other form of written communication. It's designed to protect you against the specific risks your work involves, from a client claiming your copy caused them financial loss, to a trip or fall at a client's premises.

A copywriters insurance policy can include professional indemnity insurance, which can be important cover for any professional who provides advice or services to clients. It's also worth considering public liability insurance if you meet clients in person or engage with members of the public due to your work.

Cover starting at

£5 a month*
*Price based on a copywriter requiring £1 million of public liability insurance.
Feefo 4.8 of 5 rating
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Do copywriters and content writers need insurance in the UK?

Copywriter insurance is not a legal requirement in the UK, with the exception of employers' liability insurance if you employ staff. However, insurance for copywriters is increasingly expected by agencies and clients, and for good reason.

Many agencies and larger businesses now require freelance copywriters to hold a minimum level of professional indemnity insurance for copywriters before they will engage them. This is particularly common when copywriters are producing content that will be published, broadcast, or used in marketing, where the potential financial consequences of an error, a copyright issue, or a misleading claim can be significant.

Even where it isn't contractually required, operating without insurance for content writers leaves you personally liable for any claims made against you. A single allegation of professional negligence, for instance, a client claiming your copy led to a failed campaign, could result in associated legal costs.

Example policy documents

If you have an existing policy with us, please sign in to view your policy documents.

Below you will find examples of the documents provided.

Policy wording Policy wording

Summary of cover Summary of cover

More marketing professions we cover

What insurance do I need as a copywriter?

The appropriate copywriters’ insurance for you will depend on how you work, who you work with, and the types of content you produce. Here are the key covers most copywriters and content writers might want to consider and some example claims scenarios (subject to policy terms and coverage conditions):

  • Professional indemnity insurance for copywriters

    Professional indemnity insurance is arguably one of the most important cover for copywriters and content writers. It can protect you if a client claims that your copy, content, or professional advice caused them financial loss, whether through an alleged error, a misleading statement, accidental copyright infringement, or failure to meet a brief.

    Example claims include:

    • Copyright infringement: A client publishes copy you produced that unintentionally reproduces protected content. A third party pursues a claim against the client, who in turn holds you responsible. Professional indemnity insurance for copywriters can be activated to help cover your legal defence costs and any damages awarded.
    • Campaign failure: A client alleges that misleading product descriptions you wrote resulted in a significant volume of returns and reputational damage. They pursue a claim for losses. Professional indemnity insurance responds to the claim.
    • Missed deadline: A client claims that late delivery of your copy caused them to miss a product launch, resulting in financial loss. Your insurer help you cover the legal costs and any award made.

     

  • Public liability insurance for copywriters

    Public liability insurance is designed to protect you if a client, colleague, or member of the public is injured or their property is damaged as a result of your business activities. For copywriters who work from client offices, co-working spaces, or who host client meetings, this cover provides an important safety net.

    Example claims include:

    • Client injury: A client visits your home office for a briefing and trips on a loose cable, injuring their wrist. They make a personal injury claim against you. Public liability insurance can help with the associated legal costs and compensation.
    • Property damage: While working at a client's office, you accidentally spill coffee over their laptop, causing significant damage. Public liability insurance can help you to cover the cost of repair or replacement.

  • Employer's liability insurance

    Employer’s liability insurance is a legal requirement if you employ anyone in your copywriting business, including junior writers, editors, virtual assistants, or other support staff, even on a part-time or casual basis. It covers claims from employees who are injured or become ill as a result of their work for you, and failure to hold it can result in a fine of up to £2,500 per day.

    An example claim includes:

    • Workplace injury: A junior copywriter employed by your content agency trips and injures themselves at your office and makes a personal injury claim against your business. Employers' liability insurance can cover the legal costs and any compensation.

     

  • Legal expenses insurance

    Legal expenses insurance is designed to help protect against the cost of pursuing or defending legal disputes such as contract disputes with clients or agencies or employment matters if you have staff. For freelance copywriters regularly working under contract, it provides a vital additional layer of protection.

    Example claim:

    • Contract dispute: An agency alleges you breached the terms of a content agreement and threatens legal action. Legal expenses insurance can help you fund your legal defence throughout the process.
     
  • Directors and officers insurance

    If you operate your copywriting or content business as a limited company, directors and officers insurance is designed to protect you personally against claims made against you in your capacity as a company director. It covers allegations of wrongful acts, mismanagement, or breach of duty brought by shareholders, employees, clients, or regulatory bodies.

    Example claims include:

    • Client allegation: A significant client alleges that a strategic content decision you made as a director of your agency caused them measurable financial harm, and pursues a personal claim against you. D&O insurance can help cover your legal defence costs.
    • Regulatory investigation: A regulatory body investigates the business practices of your content company, and you face personal scrutiny as a director. Directors and officers insurance helps towards the costs of the investigation.

     

  • Business equipment insurance

    Business equipment insurance sometimes known as office insurance, protects the equipment and contents of your workspace, whether that's a home office, a rented studio, or a shared creative space, against theft, accidental damage, and loss. For copywriters who rely on computers, monitors, and specialist software to work, having your equipment covered means a theft or accident doesn't bring your business to a standstill.

    Example claims include:

    • Equipment theft: Your home office is burgled and a laptop containing active client projects is stolen. Office insurance can cover the cost of replacement so you can get back to work quickly.
    • Accidental damage: A power surge destroys your desktop computer and external hard drive, wiping your current work. Your insurance cover can help meet the costs of replacement equipment.

     

  • Occupational personal accident insurance

    Occupational personal accident insurance can help provide financial support if you're unable to work due to an injury that happened at work. As a freelance copywriter or content writer, your income depends entirely on your ability to work; an injury affecting your hands, wrists, or eyesight could prevent you from writing for weeks or months, with no employer to fall back on.

    An example claim:

    • Repetitive strain injury: An accident leaves you temporarily unable to type, preventing you from fulfilling active client contracts. Occupational personal accident insurance provides financial support while you recover.

  • Cyber insurance

    Cyber insurance helps protect your copywriting business against the financial consequences of a cyberattack or data breach. Copywriters and content writers regularly handle sensitive client information including brand strategies, campaign briefs, unreleased product details, and personal data - making them a potential target for cybercriminals, even as a small or sole-trader business.

    Example claims include:

    • Data breach: Your email account is compromised and confidential client briefs and contact details are exposed. Cyber insurance is designed to help cover the cost of notifying affected clients, managing the incident, and any resulting legal claims.

    • Ransomware attack: Malware encrypts your project files and demands a ransom for their release. Cyber insurance can cover the cost of the incident response, data recovery, and any business interruption that results.

How it works

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Copywriter & content writer insurance cost?

At Markel Direct, we offer copywriter insurance from £5 a month*. When it comes to insurance, the content writer insurance cost varies from business to business depending on:

  • The size of your business, your turnover and whether you have any employees
  • The level of cover you choose
  • The types of projects you work on and the equipment you use

To get a clearer idea of how much you'll pay, simply get a copywriter insurance quote online in 90 seconds

*Price based on a copywriter requiring £1 million of public liability cover. Prices may vary depending on individual circumstances. The quoted monthly amount is based on 10 monthly payments following a higher first payment

Frequently asked questions

These frequently asked questions are designed to help you and include questions relating to policy cover, pricing and ‘technical’ terms. 

  • Do copywriters need professional indemnity insurance?

    Professional indemnity insurance for copywriters is not a legal requirement, but it is widely recommended and increasingly expected by agencies and clients. If a client claims that your copy caused them financial loss through an error, a copyright issue, or a misleading claim, professional indemnity insurance covers your legal defence costs and any compensation awarded. Given that the consequences of an uninsured claim can far exceed the cost of a policy, most professional copywriters regard it as an essential business investment.

  • Do copywriters need public liability insurance?

    If you meet clients in person (whether at your home office, a co-working space, or at a client's premises), public liability insurance is worth considering. It can help protect you if someone is injured or their property is damaged as a result of your business activities.

  • Why should I choose Markel Direct's Insurance

    Markel Direct has over 25 years of experience insuring contractors, consultants and self-employed professionals. We insure over 200,000 micro businesses and are highly rated by our customers at Feefo.com.

    We are a division of Markel International, a Lloyd’s of London market insurer that wrote gross premium totals of £2.4bn in 2023

    To talk about your insurance requirements and better understand our cover, call us on 0800 640 6600 or get a quick quote online.

  • How are Markel Direct regulated?

    Markel Direct is a trading name of Markel International Insurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Find out more on the Financial Services Register.

    We are a division of Markel International, a Lloyd’s of London market insurer that wrote gross premium totals of £2.4bn in 2023

Can't find the answer you are looking for? - Contact our experts

Access specialist business services as part of your policy cover.

As a specialist insurer of accountants and bookkeepers, we provide a range of useful services for you to access, included as standard with certain covers.

What is included:

  • 24/7 legal advice helpline manned by qualified solicitors
  • Access to our fee-dispute service to assist with unpaid invoices
  • A specialist cyber response helpline for help in the event of a cyber attack
  • Legal templates and resources with Markel's Business Hub
  • Discounted IR35 contract reviews with your policy
  • Expert management of public relations crises with The Counsel House