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Setting prices for a product or service is an important decision for any small business.
However, learning how to write a quote for a job can be a challenging task, particularly for tradespeople. Customers may assume a quote is simply the cost of materials plus a day’s labour, but there can be more factors to consider.
Fuel, travel time, preparation, waste disposal, tools, insurance, taxes, administration, and unexpected delays can all affect the total cost of a job to your business. Quoting prices too high may lose work, but quoting too low could lead to undervaluing your work and even result in the business making a loss.
Our guide below outlines some practical steps for you to consider to help you price a job more realistically, produce professional quotes, and better understand the potential costs involved in a project.
It is important to gather as much information about a job as possible before quoting a price to a client. Complex work may involve a site visit to gain a clearer idea of the scope of the project.
Factors that could affect the price include:
To estimate how much a job will cost your business, you can start with the number of hours or days the work is likely to take, including:
List every material that the job requires, including fixings, consumables, and protective items – obtain current prices from suppliers as material costs can change quickly. Some tradespeople choose to add a markup for handling to cover the cost of ordering, collection, and storage time.
Overheads are the costs of keeping your business running even when you are not actively working on a project. It is important to take these into account when you price a job to help ensure your business remains profitable. Common overheads include:
A simple way to ensure these costs are covered is to calculate your monthly overheads and include a proportion of those costs in your job quote.
Once you have calculated labour, materials, and overheads, add a profit margin that is appropriate for the type of work and local market. This can give you resources to reinvest in your business or cover quiet periods.
Certain types of jobs, such as renovations, repairs, or work on older properties, can reveal hidden challenges once you get started. Including a small contingency allowance when you price a job can help to absorb minor unexpected costs while keeping the overall project profitable. Depending on the nature of the work, you could also explain in the job quote that additional work would be priced separately.
Review the work against similar jobs you have completed and research your competitors’ pricing.
Keep in mind that customers may not always choose the cheapest quote as they can also value reliability, experience, qualifications, professional documentation, and communication.
A professional job quote can help customers understand the value of your work and could improve your chances of winning a bid.
When you issue a quote, consider including:
Save each of your quotes as tracking prices, costs, and time spent can help you identify which types of work are the most profitable and where you may need to adjust estimates when you price a job in the future.
Profitable pricing can be a skill that improves with experience, and a structured approach that accounts for the various inputs can help you to gain confidence over time.
As your business grows, consider reviewing your rates regularly to reflect changes in costs and to avoid underpricing. For more advice on growing your business, see our article on digital marketing for tradespeople. You may also find our guide to the 10 best websites for tradespeople helpful when looking for platforms to support your business online.
There is no universal profit margin that applies to every trade or project. The appropriate profit amount will depend on factors such as your experience, local competition, business costs, and the level of risk involved in the work.
Many tradespeople factor travel time and travel-related costs into their pricing, particularly if a job requires a significant journey or multiple site visits. Whether these costs are charged separately or included within the overall quote will depend on your pricing approach and the nature of the work.
It can be useful to review your pricing regularly, particularly when material costs, fuel prices, or other business expenses change. Reviewing previous quotes and completed jobs may also help you identify areas where estimates could be refined in the future.